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Do I have to implement ATT if I turn off Ad Tracking for all users?

Discussion in 'Unity Ads & User Acquisition' started by DavidKirchner, Aug 4, 2021.

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  1. DavidKirchner

    DavidKirchner

    Joined:
    Feb 18, 2014
    Posts:
    4
    I was thinking about turning off tracking for all users using something like this:

    Code (CSharp):
    1.  
    2. MetaData privacyMetaData = new MetaData("privacy");
    3. privacyMetaData.Set("consent", "false");
    4. Advertisement.SetMetaData(privacyMetaData);
    do i still have to implement ATT (and GDPR)? i guess if i turn off tracking for all users i can change the answers on my privacy statement for the app store and don't need ATT?
    if i post my game on reddit this always comes up because the privacy statement shows quite prominently on the app store and i have to explain that this is needed for the ads... so i was thinking to just don't do tracking.

    if this is a legit thing to do how much of a revenue loss are we talking?
     
  2. Nintoryann

    Nintoryann

    Joined:
    Mar 16, 2019
    Posts:
    6
    As far as I know, you should better ask users directly about concerning on collecting their data. Like in pop-up windows or something like this at the very being of the game.
    The specialists say that there is about 25% (depends on different factors) of revenue loss due to not monetizing unconcerned users.
     
  3. DavidKirchner

    DavidKirchner

    Joined:
    Feb 18, 2014
    Posts:
    4
    cool thanks for the reply! i will do that

    it was just a thought to do the nice thing and not track my users but i guess at some point i want to do analytics etc. so better to include it from the beginning
     
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