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Did this company rip off the Unity logo or is it coincidence?

Discussion in 'General Discussion' started by squanch, Jul 8, 2017.

  1. squanch

    squanch

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    Noticed this on my way back to the house, it's an estate agent place as far as I can tell.

    Estate Agents:

    Unity Logo:


    Looks like it uses the same font + name, it could just be a coincidence though?

    [EDIT]

    Not sure how to delete the thread, but like LaneFox said I've noticed some differences with the letters, the T is a different shape and the U/N are connected, don't see anything else different though but it's highly unlikely.
     
    Last edited: Jul 8, 2017
  2. LaneFox

    LaneFox

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    Not the same font. The only thing the same here is the word.
     
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  3. squanch

    squanch

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    Same name, same font. I'd say it's pretty close, the only thing missing is the 3D square thing.
     
  4. squanch

    squanch

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    The font looks the same to me, except I've just noticed the U and the N are connected in the first logo.
     
  5. LaneFox

    LaneFox

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    Every letter has differences, and there is no logo. The word is the only thing the same.
     
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  6. squanch

    squanch

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    You're probably right, just thought I'd ask lol.
     
  7. neoshaman

    neoshaman

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    Well that's what happen when you use generic words with generic trendy fonts (they are not the same but they are visually very similar), modern graphic design isn't about unique identity anymore. Good things they didn't tried to enforce too much the trademark like scroll edge doodle sky candy prey farm.
     
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  8. Andy-Touch

    Andy-Touch

    A Moon Shaped Bool Unity Technologies

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    We haven't trademarked the word 'Unity' and both logos look completely different. I don't see any rip off! :D
     
  9. Kiwasi

    Kiwasi

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    Its unlikely the word 'unity' could be trademarked even if UT wanted too. Which means that you are down to image trademarks. The images have different colors, different layouts, different images, and different fonts.

    Trademark law is all about protecting against consumer confusion. Unity Lettings is in the real estate business. Unity Technologies is in the computer software business. The marks are completely different. The chances of anyone getting the two marks confused is nill.

    So even if you could demonstrate that they had used the Unity Technologies logo in order to produce their own, that's still not against trade mark law.
     
  10. Rodolfo-Rubens

    Rodolfo-Rubens

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    Hmm, then, I will start a game studio called Unity Game Studio. :D
     
  11. alexanderameye

    alexanderameye

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    Fun fact: did you know you can trademark a color?

    Milka trademarked their iconic 'purple' color. You could create a tech brand that uses that color though, but not a candy-bar company.
     
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  12. ArachnidAnimal

    ArachnidAnimal

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    Fun fact #2: nothing rhymes with "purple".
     
  13. alexanderameye

    alexanderameye

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  14. Kiwasi

    Kiwasi

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    That's like half a shade off of Cadbury's trademark of their iconic colour.

    Which leads to a fun fact that trademarks tend to be geographically limited. There is no such thing as Burger King on my country.
     
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  15. neoshaman

    neoshaman

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    Currently in "color and brand" drama, some artist and vantablack.
     
  16. squanch

    squanch

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    The biggest thing I was caught up on was the font similarity but after having compared both fonts (rather than just going off memory) I see what people mean, the only likeness is the name :p
     
  17. snacktime

    snacktime

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    Trademark law is actually mostly common sense. They look at how likely will it be for the trademark to be confused with another one. So even if Unity did not trademark Unity, it doesn't necessarily mean that your application would get approved. For instance you can trademark words and images as a whole, but the trademark office can still decide that some other mark using similar words in the same industry, is too close, and deny you.
     
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  18. Rodolfo-Rubens

    Rodolfo-Rubens

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    Also sounds right? I heard harley davidson's engine sound is trademarked too o_O

    Ah, I see, haha, anyways, UT has a game studio already, it's called Unity Games IIRC (and if I'm not mistaken), The Last Tinker was one of their games, so it would be even harder for anyone to start a company called Unity Game Studio. And, of course, I was just kidding about doing it :p.
     
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  19. Ryiah

    Ryiah

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