So my family are currently enjoying this game at the moment. And according to my Facebook feed the rest of Australia is too. I even heard an advisory from the Victorian Police on the radio expressing safety concerns over people playing the game while driving, crossing tram lines and so on. So, what things can we draw from it? Here is a list I've gathered, in no particular order. Popular IP wins Bugs aren't that big a deal if your app is popular enough Players don't have to be constantly engaged, it's legit to have a game with nothing to do Even dodgy AR is cool Incorporating real social elements instead of social networks is great. There is a market for games that encourage walking and exercise That's a bit of a brain dump, what do people think of the app?