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Create a custom segment based on an event

Discussion in 'Unity Analytics' started by tinman, Mar 30, 2017.

  1. tinman

    tinman

    Joined:
    Jan 8, 2011
    Posts:
    229
    Not a Unity Analytics user yet. Was wondering if it's possible to build a funnel, or show retention where the segment has had a certain event (perhaps also with a specific value) occur at a certain date. For example, start a funnel only with players who had event 'X' at D0. Is this possible with UA?
    Thanks.
     
    tinman, Mar 30, 2017
    #1

  2. marc_tanenbaum

    marc_tanenbaum

    Unity Technologies

    Joined:
    Oct 22, 2014
    Posts:
    637
    Hi @tinman,

    I'm not exactly following your explanation, but I think the answer is 'yes'. Unity Analytics can certainly create funnels, and those funnels can be segmented based on, for example, a particular event that occurred on Day 0. The one bit I'm less clear on is where you say "show retention". You can see retention based on the same segment (in a different view from the funnel view), so my sense is that we can accommodate this use case.
     
    marc_tanenbaum, Mar 30, 2017
    #2

  3. tinman

    tinman

    Joined:
    Jan 8, 2011
    Posts:
    229
    Thanks @marc_tanenbaum , sorry for not being clear. But yes I think you understood me correctly. I want to see retention (D1, D3, D7 etc) of users who have triggered a specific event at Day 0 (ie, an event which did not happen to everyone at D0). I currently only have access to the demo app. Would you mind guiding me as to how to do this? Would be a great help to get started in the right direction.
     
    tinman, Mar 30, 2017
    #3

  4. marc_tanenbaum

    marc_tanenbaum

    Unity Technologies

    Joined:
    Oct 22, 2014
    Posts:
    637
    We need more tutorial docs! :)

    Once you've activated Analytics for your project, go to the dashboard and find the "Segment Builder" tab. Click the button to create a new segment. When creating a segment, the default view is a segment based on an event...so pretty much just fill out the form. You'll want to add a second rule based on "User's first session is" less than 1 day ago.

    You can then go to the "Funnel Analyzer" tab and create a new funnel. Again, just fill out the form to build your funnel.

    Implementing the events themselves is detailed here: https://docs.unity3d.com/Manual/UnityAnalyticsCustomEvents.html

    A key thing to understand is that it typically takes a few hours between the creating of a segment/funnel and the time that data begins to populate on your dashboard.

    Hope that helps!
     
    marc_tanenbaum, Mar 30, 2017
    #4

  5. tinman

    tinman

    Joined:
    Jan 8, 2011
    Posts:
    229
    That does indeed! Thought that might be the case but I couldn't create the custom segment on the demo app (which makes sense). Thank you!
     
    tinman, Mar 30, 2017
    #5
    marc_tanenbaum likes this.

  6. tinman

    tinman

    Joined:
    Jan 8, 2011
    Posts:
    229
    @marc_tanenbaum I'd like to follow up if that's alright. I noticed you wrote ""User's first session is" less than 1 day ago." Does that mean if we are looking for a particular event at Day 0 we need to always look at yesterday? Or, can we create a segment with a rule of 'Triggered event 'X'' at D0, and then see the date range and their retention. Something along the lines in the image:
    upload_2017-4-3_13-54-25.png
     
    tinman, Apr 3, 2017
    #6