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CPM and Revenue doesn't match

Discussion in 'Unity Ads & User Acquisition' started by shivansh12, May 11, 2021.

  1. shivansh12

    shivansh12

    Joined:
    Jan 10, 2018
    Posts:
    1
    Hi
    My CPM is 5$ (all time)
    And after 1215 videos started I'm just getting 2$
    Why is there difference? I think it should be about 5$
    Please help .
    I am a beiggner.
    Thanks in advance.
     
  2. ap-unity

    ap-unity

    Unity Technologies

    Joined:
    Aug 3, 2016
    Posts:
    1,482
    @shivansh12

    If you open a support ticket, we can take a look at your specific account and give you more information there: unityads-support@unity3d.com

    In general though, eCPM is calculated by revenue / impressions * 1000. Impressions are the times ads were shown in your game and the revenue is the total amount that advertisers paid for those impressions.
     
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