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Could someone please explain this thing for me?

Discussion in 'Unity Ads & User Acquisition' started by stealthmodeactivated0, Jul 19, 2019.

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  1. stealthmodeactivated0

    stealthmodeactivated0

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    Could you please explain in plain English what type of ads are there and are the difference between them? I hear about banner and and video ads , what are the difference?
    My second question is how developers earn from ads? Just by people viewing the ads? Do people need to tap on the ads for the developer earns money? Or even installing the advertised app? Oe combination of both, like viewing will earn little money but taping and downloading will earn more??
     
    stealthmodeactivated0, Jul 19, 2019
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  2. stealthmodeactivated0

    stealthmodeactivated0

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    Nobody??
     
    stealthmodeactivated0, Jul 19, 2019
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  3. ap-unity

    ap-unity

    Unity Technologies

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    Here are all of the ad types that are available in Unity Ads and an explanation on how to integrate them:
    https://unityads.unity3d.com/help/monetization/content-types

    Video ads are exactly what they sound like. They are full-screen videos that you can put during pauses in your game.

    For Unity Ads, banners are images that are displayed over a small portion of your game, while the game is being played:
    BannerExample.png

    It depends on the ad and the type of advertiser. Some ads will be paid for installs while some will be for impressions (views). We do all the calculations on our end, so when you see the revenue in your dashboard it will tell you the estimated Cost Per Mille (eCPM), so you'll see the estimated amount of money earned per thousand impression.

    In general, the more people that play your game and see ads, the more people there are to click and install the advertised games. So our ad networks works best when you make a game that people like to play and engage with.
     
    ap-unity, Jul 20, 2019
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  4. stealthmodeactivated0

    stealthmodeactivated0

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    Thanks a lot for the helpful information.
    Can the developer choose which ads can be advertised on his game? Like if a developer wants only ads that pay per install to appear, can he choose to do so?
     
    stealthmodeactivated0, Jul 20, 2019
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  5. ap-unity

    ap-unity

    Unity Technologies

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    @stealthmodeactivated0

    All the ads served are determined by an auction, so there is no way to request specific ads in that way.
     
    ap-unity, Aug 3, 2019
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