Big list of game genres/terms by keyword search traffic volume - choose wisely!

If you are deciding what game genre to create a game for, or whether there is DEMAND for your game, or what size your audience might be, I did a bit of keyword research to find out some real-life traffic volume. I think this is a very useful thing to do to give you a reality check as to whether your game is actually going to supply a real audience. Of course, you could also invent or wishfully dream about creating your own demand (a new market), but that's much harder.

Skip to the list below if you don't want to hear my explanation.

Below are real game genre-related search terms typed into Google, along with their MONTHLY traffic (number of people typing the term into the search box each month). The numbers are very close to the real numbers, I had to approximate slightly to save time. The terms were suggested based on a large list of known genre types that I put together from several places on the web. I probably missed some subtler ones.

Points to keep in mind: a) some of the terms are not really video game related - be discerning e.g. "car games" could possibly apply to car 'toys' for kids and not video games (or both mixed together), and "hunger games" is highly irrelevant. b) traffic estimates are for people doing Google organic searches - the audience may skew heavily depending on what actual platform they play a game on, c) some searches are people wanting to buy games, some are just curious discovery queries, or a whole host of other reasons - like 'buzz', d) just because this list might show low traffic for your genre of interest doesn't mean you can't still nail it if you have other data that's more relevant, e) keep in mind the scope of the search query - "short tail" terms are much more generic and could encompass many many types of games or even things which are not really 'just' video games at all, while "long tail" terms are more specific and usually have less traffic, f) what people type in a search box is based on what they think will get them results based on what their intentions are - you have to be a bit of a mind-reader and think about their intentions - they might be wanting to play, or buy, or research, or just be curious, or find specific information, or get to their favorite forum, or whatever.

Besides game genre selection, if you are doing any kind of keyword optimization for search engines such as Apple or Amazon or whatever, you'd do well to do this kind of research and to use these EXACT terms in your listings/keywords etc to help rank better for what people actually type. Same applies if you have a game website with content. Put the highest ranking most-relevant and not-to-generic terms earliest in your content and/or titles to boost your traffic, but beware of mixing too many topics together in one page etc. Know your audience!

The list is in exact order of specific traffic volume, even if the traffic listed is the same for several terms. The gradual decrease in traffic is fairly linear as you go down, stretching out more into the long-tail as you go.

NB: There will be multiple terms with the same word in them depending on how people phrase their searches, so beware of deciding based on a single search term - look for all terms that might be relevant. Often there will be many variations. The highest-ranking term in your area of interest probably tells you the 'best case scenario' for that topic/genre, but I didn't go really deep into research so there may be other decent-traffic terms to discover.

Code (JavaScript):

1.  
2. 'Search Term    Monthly Searches
3. games    9 million
4. nintendo    2.1 million
5. gaming pc    1.9 million
6. xbox    1.7 million
7. car games    1.7 million
8. playstation 3    1.6 million
9. pc games    1.6 million
10. xbox 360 games    1.6 million
11. mahjong    1.5 million
12. ps4 games    1.5 million
13. wii    1.5 million
14. math games    1.35 million
15. game online    1.3 million
16. ps3 games    1.3 million
17. racing games    1.25 million
18. solitaire    1.25 million
19. playstation    1.25 million
20. rpg    1.25 million
21. new games    1.25 million
22. shooting games    1.25 million
23. car racing games    1.25 million
24. puzzle games    1.1 million
25. xbox 360    1.1 million
26. zombie games    1.1 million
27. fighting games    1.1 million
28. action games    1.1 million
29. hunger games    1.1 million
30. games free    1.1 million
31. multiplayer games    1.1 million
32. card games    1.1 million
33. free games    1 million
34. ps3    950,000
35. video games    900,000
36. board games    850,000
37. online games    800,000
38. free online games    500,000
39. mmorpg    520,000
40. games online    400,000
41. cool games    300,000
42. kids games    285,000
43. wii games    275,000
44. fun games    250,000
45. free games online    250,000
46. playstation 2    225,000
47. games for kids    200,000
48. ps2 games    200,000
49. war games    200,000
50. ps2    200,000
51. xbox console    200,000
52. mahjongg    200,000
53. rpg games    200,000
54. driving games    200,000
55. casino games    200,000
56. all games    175,000
57. nintendo games    175,000
58. video game consoles    175,000
59. free games for kids    175,000
60. 3d games    175,000
61. kinect    175,000
62. word games    175,000
63. educational games    175,000
64. adventure games    175,000
65. sniper games    175,000
66. free solitaire    150,000
67. bike games    150,000
68. free spider solitaire    150,000
69. chess game    150,000
70. game stores    150,000
71. sports games    150,000
72. xbox 360 kinect    150,000
73. poker games    150,000
74. mahjong games    140,000
75. game pc    140,000
76. batman games    140,000
77. flash games    140,000
78. boy games    140,000
79. family games    140,000
80. play game    140,000
81. sony playstation    140,000
82. xbox 360 console    140,000
83. mmorpg games    140,000
84. real time strategy games    140,000
85. games for free    140,000
86. motorbike games    140,000
87. tank games    140,000
88. video game console    130,000
89. xbox 360 slim    130,000
90. farm games    130,000
91. solitaire games    130,000
92. klondike solitaire    130,000
93. games games    130,000
94. arcade games    130,000
95. xbox games    125,000
96. trivia games    125,000
97. games to play    125,000
98. mobile games    125,000
99. free games to play    125,000
100. children games    125,000
101. best games    125,000
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103. mahjong solitaire    125,000
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105. strategy games    125,000
106. games com    125,000
107. match 3 games    125,000
108. bowling games    125,000
109. play games    125,000
110. the hunger games    125,000
111. games car    125,000
112. power rangers games    125,000
113. game consoles    125,000
114. xbox 360 wireless controller    125,000
115. solitaire card games    125,000
116. army games    120,000
117. online multiplayer games    120,000
118. fishing games    120,000
119. solitaire card games free    120,000
120. logic games    120,000
121. pyramid solitaire    120,000
122. rpg online    120,000
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124. solitaire online    120,000
125. wrestling games    120,000
126. simulator games    120,000
127. mystery games    120,000
128. party games    120,000
129. play solitaire    120,000
130. survival games    120,000
131. shooting game    120,000
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133. good games    120,000
134. super games    120,000
135. top games    120,000
136. music games    120,000
137. horror games    120,000
138. mini games    120,000
139. retro games    120,000
140. multiplayer games online    120,000
141. dating games    120,000
142. awesome games    120,000
143. space games    120,000
144. all free games    120,000
145. clicker games    120,000
146. fight games    110,000
147. java games    110,000
148. battle games    110,000
149. webgames    110,000
150. platform games    110,000
151. xbox 360 video games    110,000
152. online games multiplayer    110,000
153. shooting games free    110,000
154. maze game    110,000
155. open world games    110,000
156. hot games    110,000
157. fps games    110,000
158. agames    110,000
159. puzzle games free    110,000
160. playing cards    100,000
161. latest games    100,000
162. dance games    100,000
163. hacked games    100,000
164. story games    100,000
165. games for boys    100,000
166. android games    90,000
167. computer games    90,000
168. mmo    90,000
169. wargaming    90,000
170. xbox 360 controller    90,000
171. play online games    90,000
172. hidden object games    80,000
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176. free card games    50,000
177. car games for kids    50,000
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199. pc rpg    20,000
200. game computer    20,000
201. free game apps    20,000
202. free solitaire games    20,000
203. car games online    20,000
204. online play games    20,000
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207. mac games    20,000
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211. 100 games    20,000
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213. dating simulator    20,000
214. online car games    20,000
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216. kids online games    20,000
217. free rpg games    20,000
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221. video game systems    20,000
222. fun games online    20,000
223. free racing games    20,000
224. play mahjong    20,000
225. free play games    20,000
226. free to play mmorpg    20,000
227. freecell solitaire    20,000
228. online card games    20,000
229. online games for free    20,000
230. mmorpg games online    20,000
231. xbox 360 4gb    20,000
232. games play free    20,000
233. marble games    20,000
234. online racing games    20,000
235. point and click games    20,000
236. fighting games online    20,000
237. multiplayer online games    20,000
238. xbox 360 for sale    20,000
239. shooting games for kids    20,000
240. game video game    20,000
241. more games    20,000
242. internet games    20,000
243. best free online games    20,000
244. gaming tablet    20,000
245. browser mmorpg    20,000
246. best mmorpg    20,000
247. free video games    20,000
248. xbox slim    20,000
249. game 3d    20,000
250. kids free games    20,000
251. unity games    20,000
252. game sites    20,000
253. html5 games    15,000
254. spider solitaire game    15,000
255. art games    15,000
256. video game stores    15,000
257. play mobile    15,000
258. pinball games    15,000
259. free games for android    15,000
260. role playing games    15,000
261. solitaire app    15,000
262. play games for free    15,000
263. free fun games    15,000
264. solitaire classic    15,000
265. free online mahjong games    15,000
266. games free online    15,000
267. xbox elite    15,000
268. best free mmorpg    15,000
269. best rpg games    15,000
270. free online games for girls    15,000
271. new video games    15,000
272. games solitaire    15,000
273. video games video games    15,000
274. free online mahjong    15,000
275. rts games    15,000
276. games to play now    15,000
277. used video games    15,000
278. idle games    15,000
279. handheld games    15,000
280. online puzzle games    15,000
281. play free games online    15,000
282. phone games    15,000
283. games for xbox 360    15,000
284. online games rpg    15,000
285. free solitaire card games    15,000
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287. video games for kids    15,000
288. top online games    15,000
289. xbox 360 bundle    15,000
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293. patience card game    15,000
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298. physics games    15,000
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300. game systems    15,000
301. top mmorpg    15,000
302. webgame    15,000
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307. microsoft xbox 360    15,000
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310. xbox wireless controller    15,000
311. dating sim    15,000
312. microsoft xbox    15,000
313. free car games    15,000
314. kids video games    15,000
315. electronic games    15,000
316. klondike solitaire free    15,000
317. free arcade games    15,000
318. room escape games    15,000
319. buy games    15,000
320. handheld electronic games    15,000
321. kinect xbox    15,000
322. ios games    15,000
323. puzzle games online    15,000
324. best free games    15,000
325. games xbox 360    15,000
326. online games for boys    15,000
327. cool free games    15,000
328. card games free    15,000
329. kids games free    15,000
330. playing card games    15,000
331. play spider solitaire    15,000
332. free fighting games    15,000
333. hidden object games online    15,000
334. best mmorpg games    15,000
335. zombie survival games    15,000
336. casual games    15,000
337. game play    15,000
338. shooter game    15,000
339. tri peaks solitaire    15,000
340. handheld video games    15,000
341. x360    15,000
342. free games for girls    15,000
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346. games games games    15,000
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351. roleplay games    15,000
352. serious game    15,000
353. zelda games    15,000
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360. fantasy games    15,000
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"Unity Games" with 20,000 searches per month is a 'thing' :-D

One way to use this list is to identify an interesting genre with some traffic, go search that term, and see how much competition there is or how well 'served' that niche is. Some will be somewhat saturated, others will be poorly served (an opportunity perhaps).

If a term (and any other terms that are similarly on-topic) have very poor traffic <1000 at least, you might want to think twice, but be sure to check if a higher-ranked version of similar relevant term is listed. Be aware of the 'boundaries' of your genre and all searches that fit within it.

Once you home in on a genre you might want to do deeper research for all relevant keywords out there that are not on this list. e.g. there are only 9 search terms with '2d' in them, so there are more to find if you want to break it down.

There's probably 50-100,000 unique search terms our there that are game related, or more.

 

Here it is in Excel .xlsx format so you can more easily search and filter.

 

No comments? Surprised. I thought this might create some discussion about what genres to target and how data relates to choosing the right project.

 

I'm pretty sure everyone here except [INSERT SCATHING INDICTMENT OF SPECIFIC USER HERE] are more interested in developing passion projects rather than using things like search metrics to determine what the best option for their games are. All search metrics are really good for anyway is determining how you're going to handle your SEO on release.

 

I'm just happy to see free didn't crack the top 20, but I can't seem to find premium. Will wait til I get home so I can search the xl file. Thanks for providing the info!

 

I'm not quite sure what to make of that data honestly. Does this mean I should be making "car games"? I would like to know what the most popular "genre" is actually, that would be good information to have. Do the search terms correlate to the most popular genre?

 

"Shooting puzzle math car racing rpg game" ...well that should be a hit no?

 

"Zombie games" still in the top 25 when is this trend gonna end?

 

I dunno, why should it end.. we still haven't got many good zombies games, I mean sure a S*** ton of medicore ones, but nothing on the levels of l4d2 coop multiplayer or 7dtd also being somewhat mediocre indie quality only held up by a pretty decent voxel engine. H1Z1? naff that Bohemia interactive bug infested walking slideshow simulator game posing as a zombie survival game? I know there some others like dead rising and some cod minigame S***, and maybe a few others but none of those having any sort of pc game server and modding mapping aspect to them, more like console peasantry dlc kinda S***.. so I can see why the game type is still popular it really hasn't been done to death enough imo.

I thought maybe l4d3 might have been out by now but Valve is superstitious about the number 3, it literately means badluck to them I think, good thing they're going to make 3 VR games...might aswel fail on something no one gives S*** about

Anyway this topic gives me an idea ...I'm going to add zombies to my other other game now

"Shooting zombies puzzle math car racing rpg gaming game"..

 

You just answered your own question.

 

Well it wasn't my question, I was just replying to the previous guy with why I think it hasn't

 

Trump Powerball Prince Bowie Clinton France Ramadan Simulator 2017

well one guy would play it! huehuehue
https://www.youtube.com/user/JimSterling

 

I think @Murgilod means that the trend should have ended because we haven't seen any good zombie games. Bad things tend to be forgotten not amplified... although this is the internet after all so it may not apply here.

 

I created the list mainly because of the fact it's very hard to understand who your audience is and what they want. It's very easy to dream up fantasies and guesses and predictions about who you think you're developing for. And it's also very easy to develop wildly unrealistic ideas about how successful something is going to be, only to discover later that there either just wasn't enough real demand for this type of game, or there was demand but too much competition. I'm trying to take some of the guesswork out of game development so that there isn't so much likelihood of failure, from a business and personal standpoint.

The list reveals how many actual real humans are typing given phrases into Google trying to find games of a particular type. Even if this isn't exactly accurate for specific platforms given how the hardware etc skews the types of games and their audiences somewhat, it at least is a general idea of the kind of direction things are going. Of the people who do search online for game-related stuff, this gives you a really good idea of how many people are searching for what.

And like someone said, yes, there does appear to be a surprisingly high demand for zombie games, and car racing games. Also clearly the casual solitaire games and mahjong games have a lot of search volume. As do shooter games (likely first-person games). RPG's also have a lot of searches, as do puzzle/logic games.

This might reveal perhaps more to do with the PC/Mac gaming market than it does iOs etc, as for example there is very little traffic mentioned here for iOs/iPhone/iPad. Primarily people don't search for these games on Google because they mainly discover them within the device's app store.

One point to make for example, is that I am a fan of shootemups (2d kind), but you'll see that the traffic for shootemups (or shmups) is really pretty small... so... realistically speaking, this tells me that despite my passions and interests, there probably is not going to be a big audience for this type of game. It's likely not going to be a big seller. That's what the data shows, so that means if I'm being realistic, this type of game might not be a good choice if I want to make money. So if I then look and I see that tower defense games are pretty popular (albeit also there is a lot of competition), I might be more likely to make money there if I can come up with something that does well in the genre.

You can see also that on PC, most likely, there is a fairly strong skew towards the stereotypical male/female-oriented genres, where some of the top 'female'-audience genres like puzzle games, solitaire, match3, mahjong, hidden object etc are some of the highest ranking. And then for the 'guys', there is a pretty big skew towards racing, shooter games/fps, RPG's and so on. Not trying to be sexist here - it's just a trend in the data.

So you tell me... would it make more sense for you to make a kind of game which is only first represented on the list at the 1000th position, or would it make more sense to spend your time on something around the 50th position? The data is based on real people doing real searches, so that has to count for something, and I'd be inclined to trust that something near the top of the list has far more actual demand and need to be fulfilled than something further down. Of course you can go with different strategies like finding an underserved niche or tackling a competitive hgih-demand niche where you make a really exceptional game, it's up to you. But if you're making some game that there doesn't appear to be much evidence of search volume, then either you're going to have to build an entirely new branch of traffic which is much harder to do, or you might want to think twice about how likely this game is to see success. For sure, I think a lot of developers just make whatever they want hoping its going to be great, only to find later that it just flops and then they wonder what went wrong.. well... were there enough people who wanted to play this kind of game? Did you manage to tap into the traffic and be relevant to the audience? Maybe not.

And this is not just about using the keywords for website SEO marketing btw.. It's more to do with finding out real evidence of what kind of demand there is for given types of searches and thus types of games, so that you can make a more informed decision.

 

Right after the real apocalypse happens.

I Agree with your assessment and how you go about research, although to be completely informed, it would be great to know the purchasing/playing data for these demographics. There might be a ton of people searching for (only example) match3 games - and we all know the market is completely saturated/overly competitive in this genre and totally controlled by the mobile biggies, so developing for this demographic as solo indie isn't smart, even though the market is large.

And the missing data that would help - of that large user base who perform those searches, what percentage of that base are potential purchasers of match3 games, and how long do they play for.
If the majority of match3 gamers play for under 30 minutes and never purchase anything - making a match3 is a futile development decision - if success is measured in monetary gain.

However if the smaller shmump demographic regularly purchase new games, in game items, and play longer, and are more dedicated to developers who make those games - targeting that user base could still be a good development decision.

But - what do I know - I don't make complete game design decisions based on metrics and analytics, only gut feelings and a desire to make something engaging. I do however consider play times and demographics based on depth of gameplay and how to better design features that I think players in certain demographics enjoy.

 

Yeah more data is always useful and anyone getting into any genre or whatever based on this would at least want to dig around and look at the competition and what the quality is like, if there's some way they're falling short, or there's room for some innovation etc. What kind of people play, how long for, how they spend money, etc. You'd probably want to know this stuff for any genre. Or at least it would be helpful.

I'm still not so sure on the shootemup thing. I'd love it to be a good business decision but I'm having trouble seeing it in the numbers.

 

That kinda reveals a flaw in your methodology more than anything else. There's no real information on what the conversion rates for these searches are, just that there's eyes there. Niche titles like shoot em ups have very dedicated communities that would likely have a higher paid-product conversion rate than people searching for zombie games.

 

Gathering data is useful of course and I remember doing a lot of keyword research back when I was internet marketing. But... in this case I think there is a very good chance the audience is not necessarily represented here.

To be sure I think the ratios are probably accurate but I'm not sure these numbers necessarily reflect the real size of the market. And this is simply because I think most gamers will be searching not on Bing or Google or Yahoo (or whatever) but instead searching on Steam, mobile markets and so forth.

I think a shootemups can do well but it depends on many things like every other game. A person could make a mahjong or zombie game even an exceptional game. But this doesn't mean it will make any more money than had they made a game about a frog hopping around catching flies and other insects.

Anyway, here are some examples of shootemups on Steam that look like they did well.

Bit Blaster XL

JUDGEMENT SILVERSWORD

SPINGUN

CounterAttack

Chicken Invaders 3

I'm not saying these games made hundreds of thousands of dollars. Just that considering the work to money ratio I think they look like solid investments of effort & time.

I'd almost say your best bet for a shootemup is not to labor on making something like the old arcade or Neo Geo games. Instead focus on simplicity and something a little unique. Maybe get away entirely from space and space ships and go with insects, birds, or fish or whatever. Or if you go with spaceships then change it up in other ways such as Bit Blaster XL and SPINGUN have done.

The reason I say that is simply because I love a great shootemup but it is easy to find them all over the place even many free ones to play. And they basically all are space ships. I think it is a genre that could use just a tiny bit of freshness to breath new life into it. And that could come simply from a different theme, or different play style (maybe like a roguelike in a sense with a spaceship instead of a humanoid character exploring a series of rooms, etc).

I also think this is something all genres will face at some point if they aren't already. As these modern game engines are opening up game dev to so many people and more & more games are made it is only a matter of time and tower defense games will be everywhere for example. It might take a few years or so but it is inevitable at some point for all genres I think.

 

Ahh - to hell with good business decisions - just go for it!
I'm an avid RPG lovin, 3rd person action/adventure, dungeon crawler, metroidvania fanatic, really love those genres, and yet I find myself developing a puzzle game.
I think this decision I made is loosely related to 'why' developers look at information like this and gather as much info as they can before making an all or nothing choice to develop one type a game over another, however the decision I've made is strongly based in my gut. I felt the puzzle realm could use a fresh take on --- puzzles. LOL cryptic.

Innovation is something to consider - even if the demographic seems smaller than others. If you could attempt to increase the community with some type of innovation on genre defining elements/mechanics, essentially the analytical numbers that are used to make decisions like this are somewhat blind - moot.

I'm not a moba player because I find little entertainment in pvp gameplay, but isn't the moba an amalgamation of RTS and tower defense, focused solely on pvp with a strong hero character selection pool?
From rts - mobas were born and are arguably the most popular genre of the last several years.

Its probably not as easy as Shoot-em-up with rpg elements, or pvp shoot-em-up with a high number of hero ships, but I believe there is room for innovation in all genres - and the stagnation of certain genres as @GarBenjamin said - can/will be reinvigorated by someone who innovates upon the core elements of certain genres.
Why not you @imaginaryhuman ?

 

Ok you're starting to convince me, guys lol. I was going to (have been working on) make an RTS game that is highly innovative - probably still will at some point, but I'm feeling the shootemup thing at the moment.

I do see some decent traffic for 'arcade games' and 'space games'. I guess it partly comes down to the marketing and which audiences are tapped into.