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Below average eCPM value. Why is my eCPM so low?

Discussion in 'Unity Ads & User Acquisition' started by DarkSlash, Jul 30, 2015.

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  1. Ianaa

    Ianaa

    Joined:
    Jul 15, 2018
    Posts:
    41
    He already proposed using Chartboost and AdColony.

    And maybe I can add to this. I talked to quite a number of publishers, and they typically mock me when I said I used Unity Ads.

    Regarding the $6 - $12 eCPM statement, I think it's so far true for US or Japan. But for the rest of the world, well, it would be way less. Maybe $ 0.5 eCPM on average.
     
    Ianaa, Aug 29, 2020
    #51

  2. Ianaa

    Ianaa

    Joined:
    Jul 15, 2018
    Posts:
    41
    Those are the typical data from Unity Ads. You can hardly improve that unless you use mediation or target only US.
     
    Ianaa, Aug 29, 2020
    #52

  3. metrocoder

    metrocoder

    Joined:
    Aug 29, 2020
    Posts:
    3
    It’s an old topic but we also experience similar issues here. Using mediation platform is a good solution at the moment.
     
    metrocoder, Aug 29, 2020
    #53
    Ianaa likes this.
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