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Are Unity Ads compliant with Google Play "Designed for Families" program?

Discussion in 'Unity Ads' started by bluefix, Aug 1, 2018.

  1. bluefix


    Feb 24, 2018
    On page is a statement:

    "(...)Ads displayed to child audiences must comply with laws relating to advertising to kids. For example, your app must disable interest-based advertising and remarketing, and should comply with child relevant regulations and industry standards for all countries where the app is distributed. (...)
    Apps that participate in the Designed for Families program must present ad content that is appropriate for children. (..)
    To find out if your ad network is compliant with Designed for Families ads policies, contact your ad network to ask them about their content policies and advertising practices."

    So my question is, are Unity ads compliant with Designed for Families restrictions? I am particularly interested in Unity ads served in games that are NOT designed primarily for children under 13 in the USA.
    Firemaw likes this.
  2. Bazzajunior


    May 23, 2015
    Just wanted to check - did you ever find out an answer to this query? I'm currently working on a game aimed at young children and the ads never seem to be what I'd call, child friendly, even with the ad filtering setup correctly. Google Play won't publish the game either due to this issue.
  3. UnPluks


    Aug 14, 2013
    Hello! Anyone got any news on this?
    I got my app rejected because of what i believe is unity ads.
    I don't have any function in my game that could collect information, more than stuff i store locally with PlayerPrefs. highscores (no name) and amount of coins collected, etc.

    I got this message from google

    Publishing status: Rejected

    Your app has been rejected and wasn't published due to a policy violation. If you submitted an update, the previous version of your app is still available on Google Play.

    Issue: Violation of Families Policy Requirements

    We have detected that your app collects personal information, however it was not disclosed in your Play Console. Apps that include children in the target audience must comply with all Families Policy Requirements, which requires that you disclose the collection of any personal information from children in your app, including through APIs and SDKs called or used in your app.

    Next steps: Submit your app for another review

    1. Read through the Data Collection section of Families Policy Requirements and make appropriate changes to your app.

    2. Review the App Content > Target audience and content section in your Play Console and be sure to accurately disclose the collection of personal information. And if applicable, you must collect verifiable parental consent before collecting any personal information from children.

    3. Before submitting, make sure that your app is compliant with all other Developer Program Policies. Additional enforcement could occur if there are further policy violations.

    4. Select Store presence > Store listing and click Resubmit app.
    It is not clear how to disclose and what to disclose on the playstore.
    Thank you!
    Firemaw likes this.
  4. barciu


    Mar 20, 2017
    I also got rejected from "Designed for Families" program and I got the following explanation with screenshots:

    The ad content in your app does not comply with Families Policy Requirements.
    • For example, your app contains an ad for dating
    • For example, your app contains an ad for gambling
    • For example, your app contains an ad for contests or sweepstakes promotions
    • For example, your app contains an ad for sexual content
    • For example, your app contains an ad for alcohol
    • For example, your app contains an ad for drugs/tobacco or uncontrolled substances

    So I guess the answer is: no, Unity Ads are not compliant with "Designed for Familes" program... unless you can set the age limits in your Unity Ads Dashboard (Monetization > Ad filters):

    I haven't tried it yet, but it looks like it should work.

    I hope this helps. Cheers.
  5. ap-unity


    Unity Technologies

    Aug 3, 2016

    Yes, the ad filters should allow you to change what types of ads are shown in your game.

    Unfortunately, we are not able to advise you about which specific categories to block. We can't guarantee what settings will get you approved because we have no say in the policy decisions for any app store. Ultimately, the decision of which settings to change is up to each individual publisher.
  6. Thamer


    Dec 24, 2012
    Did your game get approval from google , If yes and hope so, what are the categories that you selected in the Filter .
    This information will help many devs here.
  7. audguy


    Sep 11, 2014
    Yea, I am getting hit for gambling ads right now, even though I have the filters set up.
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