Are there places to promote our games outside the control of advertising companies?!

New
A month after I published my game, the number of game downloads was only 160. Although the game is innovative and unprecedented, and all of its design and innovation.
Is this number of downloads acceptable?
What is the reason for the small number of downloads?
Wait, because I didn't make funded ads for it?
Is not our submission to advertising companies part of the monopoly?
What can someone who does not have money do to promote his game through advertising companies?
Should he leave the game development field only to the big and rich companies?
Are there places to promote our games outside the control of advertising companies?
I would like to hear important advice on this matter.

Thank you.

 

Got to try to build up awareness, a bit of buzz for your game. Small number of downloads is because not many people know about your game and the market is entirely saturated. It would be a major stroke of luck today to just release a game and have a few people stumble upon it and become super fans who make it take off on their own.

 

The question is: How can i make such "a bit of buzz "?

 

Be active on twitter, instagram, facebook and/or reddit. Use hashtags that fit well - e.g. #unity3d.

There's a pretty active Unity subreddit here: https://www.reddit.com/r/Unity3D
People are showcasing their works all the time. If you haven't done that already, consider doing it.

 

A few things that might help:

- Developing and publishing for mobile can often be quite difficult simply due to the sea of games you are competing against. The most immediate thing I noticed is you have not updated the game for almost 20 days (3 weeks) which, for mobile games, basically means it's dead. You should really have a strategy of adding content (even if it's just an extra level) once per week in order to communicate to people that you have not simply uploaded and abandoned the game.

- Marketing your game with literally no budget (especially mobile) is an almost impossible task. Unless by random chance your game goes viral than I don't think you will see an explosion of users. However, there are certain things you can do. There are youtube channels that promote interesting/cool games. You could contact them and send a link to your game. You get coverage and they get content.

- The fact that you make no mention of statistics (play time, engagement, etc) makes me think you are not using analytics. How can you make your game better/see what users are doing if you don't use analytics? so I would suggest maybe adding them and looking at things like "how many users complete x amount of levels" "what is the average play session length" "are there particular puzzles that aren't completed before the game is closed (this could indicate a puzzle is too hard and needs to be changed)

- If there is any chance you can scrape together £20-£30 you could take advantage of Google's ad stuff (Just google "£75 free google advertising". You could use this to do youtube ads for your game.

- Are you on social media? Use twitter and hashtags to expose your game to new potential players.

Other than those things I really don't know what else you could do with zero budget. You normally need some money to advertise a commercial release if you want more than a few hundred downloads.

 

Anything else you can suggest for a small-to-modest budget?

 

Well I would argue that you should focus on youtube ads and take advantage of Google's "Free $75/100" credits. Create two video adverts.

1) a 5 second unskipable ad
2) a 10 second skippable ad

Spend $20 - $30 and see what results you get in terms of click through rate and downloads. What you want to figure out in terms of marketing is Cost Per Acquisition. This is "how much does it cost to acquire a new user". I guess if you aren't monetizing your game(?) this doesn't matter as much and you might want to stick to "organic" marketing like reddit etc

If you go down the route of advertising using Google then I also suggest researching a little before doing so - instead of going in blind. (google have a ton of resources for this)

https://skillshop.exceedlms.com/student/catalog/list?category_ids=315-google-ads-video

 

Having recently set up google ads for a casual game I can tell you that you wont get any useful results with such a low spend. I wasn't even able to get impressions in high user value markets (US, UK, Australia, etc) with a budget of $100 per day. I eventually upped my spend to $500 a day and started to see some impressions and clicks.

 

What useful and valuable advice. Thank you with all my heart.I really needed such information.
I thought that updating the game frequently was a negative thing. But it appears otherwise. I will work on the constant update then.
I also discovered that the game icon does not express the content of the game and shows it more childish, so I will try to change it.
I thank you again for this advice, although I was hoping that you would put me links to some sites or youtubers who could hope for such a game as this one.

 

Thank you very much. I was looking for such sites.

 

Unity 3d is a good place for dev logs but that's not your target audience. You will not gain much sells from there, though its a good place to learn to promote anyway.

Make short cool show off videos. Skip logo, first few seconds should be something cool.

 

Well I could but it would sort of defeat the purpose of you getting better at marketing. You know, teach a man to fish and all that. However, ask and thee shall receive.

[Disclaimer: Not sure if all will still be active but guaranteed to find a lot of sites still doing reviews as list is a little old]

Site Type URL Email Status Notes
148Apps News/reviews site http://www.148apps.com/ review.monkey@148apps.com
1ndie World News/reviews site http://1ndieworld.com/ kontakt@1ndieworld.com
7outof10 News/reviews site http://www.7outof10.co.uk/ mailbox@7outof10.co.uk
AlphaDigits News/reviews site http://alphadigits.com http://alphadigits.com/submit-app-for-review/ Contact after USA release. Offered expedited review for $50.
Analog Addiction News/reviews site http://analogaddiction.org/ AnalogAddiction@hotmail.com
Android Aplikace News/reviews site http://androidaplikace.cz/ info@androidaplikace.cz
Android MT News/reviews site http://www.android-mt.com/ http://www.android-mt.com/contact
Android Police News/reviews site http://www.androidpolice.com/ http://www.androidpolice.com/contact/ Contact after USA release.
Android Portal News/reviews site http://androidportal.zoznam.sk/hry/ http://androidportal.zoznam.sk/kontakt/
Android Rundown News/reviews site http://www.androidrundown.com/ http://www.androidrundown.com/about/submit-app-hardware-review/ Contact after USA release.
Androidbloke News/reviews site http://androidbloke.co.uk/ heythere@androidbloke.co.uk
AndroidGuys News/reviews site http://www.androidguys.com/ http://www.androidguys.com/submit-your-android-app-or-game/ Offered sponsored review and marketing for $140.
Anjel Syndicate News/reviews site http://www.anjelsyndicate.org/ submissions@anjelsyndicate.org
App Review Central News/reviews site http://www.appreviewcentral.net/ http://www.appreviewcentral.net/app-submission/ Contact after USA release. Offered expedited review for $50.
App-s News/reviews site http://app-s.ru/ acht@app-s.ru
AppAddict News/reviews site http://appaddict.net http://appaddict.net/contact-us/
AppAdvice News/reviews site http://appadvice.com/reviews/ tips@appadvice.com
AppChat / Elly Awesome Youtube reviews https://www.youtube.com/user/AppChat/about appchatrequests@gmail.com Name: Elly
AppFind Youtube reviews https://www.youtube.com/user/AppFind/about appfind@gmail.com
AppFreak News/reviews site http://www.appfreakblog.com/ http://www.appfreakblog.com/contact/
AppGamer News/reviews site http://appgamer.net/ paul@appgamer.net Name: Paul
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AppleNApps News/reviews site http://applenapps.com/ apps@applenapps.com
Appmodo News/reviews site http://appmodo.com/ tips@appmodo.com
AppPicker News/reviews site http://www.apppicker.com/ Register on the site as a developer to submit app for review.
Contact after USA release. View your profile to add your game and submit.
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AppZilla News/reviews site http://www.appzilla.co.uk/ reviewme@appzilla.co.uk
Arcade Sushi News/reviews site http://arcadesushi.com/category/ios/ staff@arcadesushi.com
Art of the iPhone News/reviews site http://artoftheiphone.com/ artoftheiphone@gmail.com
Back to the Geek News/reviews site http://www.backtothegeek.com/ karine@backtothegeek.com Name: Karine
Business Insider News/reviews site http://www.businessinsider.com/category/apps-of-the-week uktips@businessinsider.com
Calm Down Tom News/reviews site http://calmdowntom.com/ tom@calmdowntom.com Name: Tom
Computer and Videogames News/reviews site http://www.computerandvideogames.com/ chris.scullion@futurenet.com Name: Chris
Crazy Mikes Apps News/reviews site http://crazymikesapps.com/ http://crazymikesapps.com/get-reviewed-app/ Contact after USA release. Offered advertising services.
Cult of Mac News/reviews site http://www.cultofmac.com/category/reviews/ news@cultofmac.com
DarkZero News/reviews site http://darkzero.co.uk/ team@darkzero.co.uk
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Digital Trends News/reviews site http://www.digitaltrends.com/game-reviews/ editors@digitaltrends.com
Digitally Downloaded News/reviews site http://www.digitallydownloaded.net/ matts@digitallydownloaded.net Name: Matt Sainsbury
Droid Life News/reviews site http://www.droid-life.com/category/apps/ http://www.droid-life.com/contact/
DroidGamers News/reviews site http://www.droidgamers.com/ 702records@gmail.com Name: Andrew Huff
DualShockers News/reviews site http://www.dualshockers.com/ http://www.dualshockers.com/about/contact/
EGMNOW News/reviews site http://www.egmnow.com/category/platforms/mobile/ ray@egmnow.net Name: Ray Carsillo
Esperino News/reviews site http://www.esperino.com/ http://www.esperino.com/contact
Eurodroid News/reviews site http://eurodroid.com/category/games/ hello@eurodroid.com
Eurogamer News/reviews site http://www.eurogamer.net/ contact@eurogamer.net
Ezekiel Alay Youtube reviews https://www.youtube.com/user/ezekielalay/about ezekielalay@gmail.com Name: Ezekiel
FanAppic News/reviews site http://fanappic.com/ submit@fanappic.com Offered expedited review and social promotion for $199.
Filmoria News/reviews site http://www.filmoria.co.uk/tag/ios/ admin@filmoria.co.uk
Game People News/reviews site http://gamepeople.co.uk/ editor@gamepeople.co.uk
Game Rant News/reviews site http://gamerant.com/tag/mobile/ info@gamerant.com
Game Reactor News/reviews site http://www.gamereactor.es/ claus.reichel@gamereactor.net Name: Claus Reichel
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Game Side Story News/reviews site http://www.gamesidestory.com/ http://www.gamesidestory.com/nous-contacter/
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GameFocus News/reviews site http://gamefocus.ca/ flaroche@game-focus.com Name: Fred Laroche
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GameMob News/reviews site http://gamemob.com/ press@gamemob.com
GamePro News/reviews site http://www.gamepro.de/mobile/tests/ http://www.gamepro.de/kontakt/index.html
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GameZone News/reviews site http://www.gamezone.com/games/mobile tips@gamezone.com
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Gizmodo News/reviews site http://www.gizmodo.co.uk/tag/android/ tipbox@gizmodo.com
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HCL.hr Gaming Portal News/reviews site http://www.hcl.hr/ press@hcl.hr
Horrible Night News/reviews site http://www.horriblenight.com/ http://www.horriblenight.com/contact
I Use This App News/reviews site http://www.iusethisapp.com/ http://www.iusethisapp.com/submit-app/
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IGN News/reviews site http://uk.ign.com/ http://uk.ign.com/support/editorial?category=feedback
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iHeartThisApp News/reviews site http://iheartthisapp.com/ http://iheartthisapp.com/request-review/
iLounge News/reviews site http://www.ilounge.com/ http://www.ilounge.com/index.php/news/submit_appnews/
IM PLAYIN News/reviews site http://www.implayin.co.uk/ http://www.implayin.co.uk/contact/
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Impulse Gamer News/reviews site http://www.impulsegamer.com/ http://www.impulsegamer.com/submit-tip/
Indie Game HQ News/reviews site http://indiegamehq.com/review_category/mobile/ http://indiegamehq.com/contact-us/
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Indie Game Reviewer News/reviews site http://indiegamereviewer.com/ http://indiegamereviewer.com/contact-indie-game-reviewer/
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iPad Insight News/reviews site http://ipadinsight.com/ contact@ipadinsight.com
iPaddisti News/reviews site http://www.ipaddisti.it/ http://www.ipaddisti.it/richiesta-di-recensione-app-app-review-request Contact after USA release. Offered expedited review for €29.
iPAL News/reviews site http://iphoneapplicationlist.com/ contact@iphoneapplicationlist.com
iPhone Reviews 2.0 News/reviews site http://ifonereviews.blogspot.no/ damo_sainter@hotmail.com
iPhoneSoft News/reviews site http://iphonesoft.fr/ info@iphonesoft.fr
iPhoneTiny News/reviews site http://iphonetiny.com/ craiggrannell@googlemail.com Name: Craig Grannell
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KB Standard Youtube reviews https://www.youtube.com/user/kbstandard/about kbstandardblog@gmail.com
Know Your Apps News/reviews site http://www.knowyourapps.com/genre/?term=games apps@imagine-publishing.co.uk Also known as The Apps Magazine
Kotaku News/reviews site http://www.kotaku.co.uk/ newstips@kotaku.co.uk
Life of Android News/reviews site http://www.lifeofandroid.com/ info@lifeofandroid.com
Local newspapers!
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Mac Life News/reviews site http://www.maclife.com/tags/iphone_games chriss@maclife.com Name: Chris Slate
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MacTalk News/reviews site http://www.mactalk.com.au/ http://www.mactalk.com.au/sendmessage.php
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MojAndroid.sk News/reviews site https://www.mojandroid.sk/android-hry/ https://www.mojandroid.sk/poslite-nam-tip-na-clanok/
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Polygon News/reviews site http://www.polygon.com/games/android/reviewed http://www.polygon.com/pages/contact
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RazorianFly News/reviews site http://www.razorianfly.com/ http://razorianfly.com/tips/
Reddit androidgaming Reddit http://www.reddit.com/r/androidgaming
Reddit indiegaming Reddit http://www.reddit.com/r/indiegaming
Reddit iosgaming Reddit http://www.reddit.com/r/iosgaming/
Reddit letsplay Reddit http://www.reddit.com/r/letsplay/
Reddit playmygame Reddit http://www.reddit.com/r/playmygame
Reddit unity3d Reddit http://www.reddit.com/r/Unity3D/
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Touch Arcade News/reviews site http://toucharcade.com/ tips@toucharcade.com
Touch Arcade Forums Forum http://forums.toucharcade.com/ Look at their BB Code for stuff like [app] and [hdyoutube].
Touch Archive News/reviews site http://toucharchive.com http://toucharchive.com/wordpress/review-request/
Touch Play News/reviews site http://touchplay.com/ chris@touchplay.com Name: Chris
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Touch Tap Play News/reviews site http://www.touchtapplay.com/ http://www.touchtapplay.com/contact/
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TouchPlay News/reviews site http://touchplay.sk/hry/ redakcia@touchplay.sk
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Twinfinite News/reviews site http://www.twinfinite.net/category/mobile/ios-and-android/ hq@twinfinite.net
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You are a great person , I have exhausted you with me. Thank you very much, my friend, for the good work you have done so that many others may benefit from it. Thank you again .

 

Add a link to your game in a signature for all forums you are active on, including here. It may not make much difference, but it is also easy to do. It would also be helpful to have a link to your game in this thread. Additional opportunities might be related to the theme or other elements of your game, and someone might have a suggestion if they knew about the game.

 

Links were removed from this thread because this is General Discussion, not MWU or Connect. Discussion of promotion generally is acceptable in General Discussion, promotion of one's individual game is not.

 

It very likely doesn't look appealing enough for your target audience. You can't fix that with advertising. I looked at screenshots of the game (easy to find your thread here since you haven't posted much yet, I encourage others to take a look too) and I can't tell from the looks of it how the gameplay experience would be like and what the appeal could be. That's a big issue for a mobile game imho. Also it doesn't look "pretty" enough imho. I would spend money on an artist long before you spend money on advertising.

 

I have to agree with @Martin_H , from looking at your game it looks like you have a nice gameplay concept, but the art and definately UI does not really make the game look inviting (or make it obvious what the game really is) so your screenshots need to be better if people are to be attracted. That + a short gameplay video is what people use to judge whether or not to download a game, and often its done very quickly (they may only look at your screenshots for a few seconds before swiping onto another game to look at).

But also the main issue here is, if this is a mobile game: welcome to the market. This is a very competetive market and games by big studios struggle here, so without having a proper launch and post launch plan before launching its often very hard to compete post launch. Unfortunately if you were not featured already, and are not in talks with apple + google to get featured, then your chances of being featured now post launch are low and without being featured its very difficult to gain a following on mobile, due to visiblity issues.

So treat this as a soft launch and start improving and only launch in other territories once you have finished that process. If you already launched in multiple territories: that ship has sailed unforunately and you will have to try and improve what you have.

I also second the idea that spending money and time on art is more important than the marketing right now.

 

I am still new to the forum and ignorant of some forum rules. Links have been removed from the topic by the forum administration, and I do not know whether it is permissible to put the link in the signature! Thanks for your interaction with me.

 

The game took only one month to be produced. The second month was for designing icons, publishing the game, and producing a propaganda film. My focus was on the idea of the game more than the outward appearance because I thought it was aimed at a specific type of people, who love puzzle games and who are mostly interested in the idea of the game more than its aesthetic appearance. Thank you for your kind advice.

 

Thank you for your interaction with the topic. I think I will do more to improve the appearance of the game, although I still think that the original idea of the puzzle is the idea of the game.
By the way, I am a painter, an architect and a designer, I mean, I do not need a designer or a draftsman, but as I said earlier, I focused on the idea at the expense of appearance. Thanks for your valuable advice.

 

I apologize for any mistake or violation of the forum rules without my intention.
Thank you for this wonderful forum.

 

You are right, I brought up the topic here, awaiting advice from experienced members so that I can benefit from their experience.

 

I ment r/unity3d

 

Might be worth looking into UDP too.

https://unity.com/products/unity-distribution-portal

"As a mobile game developer, you want your game to reach as many people as possible. The challenge lies in the time and resources it takes to share a game worldwide – and that’s where the Unity Distribution Portal (UDP) comes in. Regardless of the size of your team, we make it easy to sell your game in Android alternative app stores everywhere."