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Android gets lower Est. earnings than IOS even though Android has more users and request

Discussion in 'Unity Ads & User Acquisition' started by swifter14, Feb 4, 2020.

  1. swifter14

    swifter14

    Joined:
    Mar 2, 2017
    Posts:
    165
    It's a new app, so not a lot of income, but I have a lot more Android users than Ios. but the est earning on android is lower. Both apps IOS and Android are equal since I develop with Unity, so same code.
    Why is android so much lower?

    Android-
    Est earning -$0.54
    requests- 1.9k
    impr 894
    match rate 83.64%
    eCPM $0.60
    Interstital $0.29
    banner AD - $0.25

    IOS
    Est earning -$1.61
    requests- 929
    impr 693
    match rate 98.17%
    eCPM $2.33
    Interstital $1.06
    banner AD - $0.55
     
    swifter14, Feb 4, 2020
    #1

  2. kyle-unity

    kyle-unity

    Unity Technologies

    Joined:
    Jan 6, 2020
    Posts:
    336
    We generally find that eCPM figures can fluctuate when applications are new - once you grow your playerbase your numbers will start to stabilise.

    On top of that, eCPM can depend on which countries your users are from. It could be possible that your Android users are coming from different parts of the world where eCPM is lower.

    Either way, getting more impressions should help your numbers be more reliable :)
     
    kyle-unity, Feb 5, 2020
    #2

  3. swifter14

    swifter14

    Joined:
    Mar 2, 2017
    Posts:
    165
    It's maybe a new app but running as a test for a while and ios gets more ecpm, let me even get a deeper look into it, you said country?, let's look only on USA-
    IOS, United States- Date- 2/1/2020 Est earning $0.41 Network requests-58 Impressions 38 Impression RPM- $10.85
    Android, United States- Date- 2/1/2020 Est earning $0.19 Network requests-249 Impressions 183 Impression RPM- $1.02
     
    swifter14, Feb 5, 2020
    #3