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Ads: Why you don't get as much revenues as you expected

Discussion in 'Unity Ads & User Acquisition' started by ophilbert, May 20, 2016.

  1. ophilbert

    ophilbert

    Joined:
    Dec 3, 2014
    Posts:
    47
    I read countless post about low eCPM, low revenues generated by Unity Ads or other networks.
    The article is not from me but in case it helps people understand what is going on I will leave it here.

    Good luck with your games :)
     
    ophilbert, May 20, 2016
    #1
    FritzH and unity-nikkolai like this.

  2. Salazar

    Salazar

    Joined:
    Sep 2, 2013
    Posts:
    235
    Hello,

    Thanks for sharing a nice article about revenues from ads.

    For Indie developers i think its a win - win situation, since its hard to develop and market a successful freemium or paid game with little sources. Also big companies uses ad networks + freemium content, so it must be a good deal.

    Ad Networks should cut their hard work from your revenue to feed hard working people, making better ad agreements, maintaining SDK's, public relations etc. etc. Its business, and i don't think these cuts are random numbers, it must be calculated precisely.

    Regards,
     
    Salazar, May 22, 2016
    #2
    unity-nikkolai likes this.

  3. FritzH

    FritzH

    Developer Relations Unity Technologies

    Joined:
    Aug 18, 2015
    Posts:
    45
    Good summary.

    Regarding the section "Multiple hops means each middle-man takes a cut":
    It's worth noting that Unity Ads handles 100% of its own ad inventory, so there's no middle-men sharing in your Unity Ads revenue.

    More information on Unity Ads monetization can be found in our [monetization FAQ](http://unityads.unity3d.com/help/faq/monetization).
     
    FritzH, May 23, 2016
    #3

  4. sinjimonkey

    sinjimonkey

    Joined:
    Jul 31, 2013
    Posts:
    72
    Nice Article! Although the first point about CPM being 'Cost per mile' is not correct. It's 'Cost per mille' (latin for Thousand - also the roman numeral M). It has nothing to do with miles as a unit of distance.

    It's also worth noting that the 'e' stands for 'effective'. Basically it's looking at the amount you got and how many impressions - so it's the result, rather than a promise to pay a specific amount.
     
    sinjimonkey, Jun 8, 2016
    #4

  5. Archie747

    Archie747

    Joined:
    Jan 7, 2015
    Posts:
    25
    good article, but the "Rev-share in most mobile ad networks is driven by app installs" confused me.


    what is the purpose of CPM/eCPM method then?
    is that mean the CPM system is not working?
     
    Archie747, Jun 10, 2016
    #5