As requested by several users, I finally got around to adding control over whether the text affected by a <gradient="Gradient Preset"> tag will be affected by vertex color or the <color> tag. Similar to how you can add the tint attribute to the <sprite> tag, you can now also use the tint attribute with the <gradient> tag. The format is as follows: <gradient="Gradient Preset" tint=0> With tint=0 (default behavior if attribute is omitted), the vertex color or the <color> tag will not affect / tint the gradient whereas with tint=1, the vertex color or <color> tag will tint the gradient. In both cases, the vertex color or <color> tag's alpha value will continue to affect the gradient to ensure you can still fade text in-and-out. In the example below, the vertex color is set to light yellow. The gradient is light blue to some darker blueish tint. Notice how the "tint=1 attribute" text is affected by this yellow vertex color. This new functionality will be included in version 1.4.2 for Unity 2018.3 & Unity 2018.4 and 2.0.2 for Unity 2019.x.