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Ad revenue vs fixed price

Discussion in 'Unity Ads & User Acquisition' started by DoomDude99, Jun 2, 2019.

  1. DoomDude99

    DoomDude99

    Joined:
    May 11, 2019
    Posts:
    87
    I'm preparing to publish an app (possibly on gplay) and, being very new to unity (and app monetization), I don't have a clear picture of the differences between fixed prices and ad revenue.

    What are the most common marketing strategies that are likely to yield a income (in terms of the amount-invested-in-ads/earnings ratio)?