Only days after Quantum Theory submitted its first package, "Quantum Cold," to the asset store, a gentleman emailed me sending me a link to a version of the package on Mediafire.com. Later that day, links were found to this package on a popular CG piracy forum. Upon examining this package, it appears as if this came from hacking the webplayer package on our website. Someone was able to parse the unity3d package and rip out the contents. They then published their own package. The materials were renamed and the normal maps contained in there are useless (the RGB channels are only a single channel from the normal map). But the meshes and diffuse textures were intact. After emailing the Asset Store admin, they simply replied: "Sorry to hear that someone ripped off your package. But thanks for clearing up that it didn't originate from the Asset Store." So this is a warning to those who use the webplayer to demo their content, or use it as a means to distribute your game: it can be deconstructed. If you are a hobbyist or enthusiast, this may not bother you. But if you are trying to protect intellectual property and develop a business, avoid the webplayer. I understand that technically anything can be hacked, but I believe Unity bears at least a portion of responsibility in protecting its customers, free or pro.