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A/B Segmentation

Discussion in 'Unity Analytics' started by woko, May 1, 2015.

  1. woko

    woko

    Joined:
    Oct 11, 2011
    Posts:
    23
    Hello,

    Do you have any plans to segment users into A/B groups? Implementation-wise the A/B segment could be initialized in the same way like SetUserId/Gender/BirthYear etc.
    I think it would be a very a useful addition to your existing "platform/sessions/iap/country/gender/age" segmentation. Things like funnels for A/B testing levels would be quite useful for a large part of the Unity community I think.
     
  2. elie-noune

    elie-noune

    Joined:
    Apr 27, 2015
    Posts:
    20
    Hello @woko!

    Thanks for the suggestion! A/B testing is on our roadmap, and it will probably take us some time for us to get there given the resources we have today. In parallel, we are working on improving Segment Builder so you can create segments based on custom event data. This means that if you are able to tag users as "A users" or "B Users" via our custom event implementation, then you can also create an "A Segment" and "B Segment" and compare how these different users are performing.
     
  3. woko

    woko

    Joined:
    Oct 11, 2011
    Posts:
    23
    Cheers, that's great news!
     
  4. Rainbirth

    Rainbirth

    Joined:
    Aug 3, 2013
    Posts:
    110
    How is the A/B going, I'm very interested in modifying variables depending of the segments.
     
  5. angeloferro

    angeloferro

    Moderator

    Joined:
    Sep 12, 2014
    Posts:
    105
    Hi @Rainbirth ,

    A/B testing is still on our roadmap, however if you'd like us to prioritize development of this feature, make sure you vote for it here :)
     
  6. Rainbirth

    Rainbirth

    Joined:
    Aug 3, 2013
    Posts:
    110