A/B Segmentation

Hello,

Do you have any plans to segment users into A/B groups? Implementation-wise the A/B segment could be initialized in the same way like SetUserId/Gender/BirthYear etc.
I think it would be a very a useful addition to your existing "platform/sessions/iap/country/gender/age" segmentation. Things like funnels for A/B testing levels would be quite useful for a large part of the Unity community I think.

 

Hello @woko!

Thanks for the suggestion! A/B testing is on our roadmap, and it will probably take us some time for us to get there given the resources we have today. In parallel, we are working on improving Segment Builder so you can create segments based on custom event data. This means that if you are able to tag users as "A users" or "B Users" via our custom event implementation, then you can also create an "A Segment" and "B Segment" and compare how these different users are performing.

 

Cheers, that's great news!

 

How is the A/B going, I'm very interested in modifying variables depending of the segments.

 

Hi @Rainbirth ,

A/B testing is still on our roadmap, however if you'd like us to prioritize development of this feature, make sure you vote for it here

 

@angeloferro Thanks for the Tip!! will do for sure