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Question 0.05 eCPM normal behavior?

Discussion in 'Unity Ads & User Acquisition' started by hexdecc, Apr 27, 2022.

  1. hexdecc

    hexdecc

    Joined:
    Oct 24, 2014
    Posts:
    141
    Hello I have decided to use banner on iOS
    but eCPM values are terrible.

    Here you can see what's going on, is it normal behavior?

    if it is normal behaviour,i cannot find any reason to use banner on my game.




     
    hexdecc, Apr 27, 2022
    #1

  2. Carl_UnityDSE

    Carl_UnityDSE

    Unity Technologies

    Joined:
    May 25, 2022
    Posts:
    54
    Hello,

    Banner ads can have the least impressions and are the least used by advertisers. So it is quite normal to have a low eCPM rate if those are the only Ads your App uses.

    I recommend you check out this article on eCPM. it will explain in more detail, what it is. As well as provide you with a guide on how to increase it.
     
    Carl_UnityDSE, Jun 10, 2022
    #2

  3. xGeorgeV

    xGeorgeV

    Joined:
    Aug 8, 2013
    Posts:
    63
    Hard times, low prices... Maybe later...
     
    xGeorgeV, Jun 14, 2022
    #3